As reported by Kyodo News (via Japan Today), Japanese men will be buying their partners better gifts this year. They expect to spend, on average, 23,353 yen (about $195) which is 5,596 yen more than last year's present budget.
Women are also planning to spend more. Though that article indicated women were cheaper, becasue they had only added 3,959 yen to their Christmas budget for a total of 17,008 yen ($142), the ratio is just about the same--a 23% increase to the men's 24% increase.
Armed with the information from this report, I'll bet that the department stores have set their pricing accordingly. Sure enough, the first item on Takashimaya's gift list is a 23,000 yen stew pot, followed up by a 263,000 yen crystal chess set, so there may be some wishful thinking over there at the high end of the department store world.
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