When you see signs in the US for "White Day" it usually means that sheets and towels are on sale.
In Japan, White Day is a different sort of marketing dementia. Today, men all over the country will be giving chocolates and cookies to their secretaries, female coworkers, girlfriends and maybe even their wives. It's payback for Valentine's Day when they received chocolates they didn't want from women who felt obliged to give them. Feel the love? I sure do.
For weeks--pretty much since February 15th--conbini, depato and other stores around town have displayed White Day presents: boxes of sweets and stuffed toys gift wrapped in every hue of paper except red or pink (After all, we must differentiate this holiday from Valentine's Day somehow). Dark green and navy blue seem to be popular this year and teddy bears bearing chocolate are a hot seller.
I'd rather have sheets.
Hee hee I got what I wanted...twice...
*winks*
And the time the Japanese do give out things that look like sheets and towels is as condolence gifts when someone dies, if I recall correctly? Of course, they're too thick to use as sheets and not absorbent enough to use as towels.
OK, new White Day tradition. Tod surprises me with a box of "nama choco" and I drop a melty one on the carpet. Hilarity ensues.