MacWorld on a press pass isn't too much different from MacWorld without one.
The biggest benefit was that I sat up front during Steve Jobs' keynote speech yesterday. He announced some new iMac colors (Flower Power and Blue Dalmation) along with lowered prices, new video and more Japanese font support. His 105 minute keynote address was a good show, as Apple events always are. A mix of video, live demonstrations and rousing marketing speeches kept the attention of over a thousand people.
On Saturday, I will return to finish up my research for some articles I'm writing. I need to cruise the trade floor to see some of the local vendors and Japanese software vendors. There's some innovative stuff out there--my job is to find it!
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