During a recent bout of editing work, I found myself watching a lot of interviews with consumers. The interviewers were leading them a bit, trying to get the women to say how they liked to buy the fashion product that was the focus of the project, while their menfolk preferred gadgets.
Most of the women went along with this—whether it was because they truly did prefer fashion shopping to buying iPods & PDAs or whether they were simply gently coerced into saying so, I’m not sure (these interviewers were good). Only one woman said she liked gadgets better.
And none stated a preference for my shopping foible—supplies. I can pass on the clothes, shoes and jewelry. Electronic gadgets leave me cold, generally. But a new pen, notebook, tube of paint, screwdriver, saw, or meter of fabric makes me happy.
Feel no obligation, but they are here if you so desire.Posted by kuri at September 10, 2004 11:46 PM