The city subways are rebranding. Actually, they are privatising. From April 1st, Teito Rapid Transit Authority will become Tokyo Metro.
The new logo is a ribbony M in cyan blue. They call it the Heart M. It’s cute but not as distinctive as the pointy red S we all know and love.
It’s fun to try to find the things they are doing in advance. You might see some changes in your local station—ticket machines are being refaced in blue, for example. Dark blue uniforms are replacing the grass green jackets on drivers and conductors. And on some rolling stock, you’ll see the familiar S logo is now on a sticker covering up a subtle indentation of the new M logo underneath.
I haven’t seen any changes to exterior station signs, but I know they are coming…
