Vegesh

Vegesh is pronounced “veggie shu”

Meet Vegesh, a collaboration between brewer Asahi and vegetable/juice company Kagome. Yes, you guessed it, this is boozy juice. It is a “Vegetable and Fruit Sparkling Cocktail”

With 21 vegetables and 5 fruits in the juice mix, it tastes surprisingly like…juice. Juice with fizz and a kick, but almost healthy. Definitely better than the too sweet, artificially flavored chu-hi sparkling cocktails that are popular every summer.

The vegetables included are (in order from the label): carrot, spinach, asparagus, red pepper, komatsuna, cress, pumpkin, cabbage, broccoli, another kind of cabbage, beet, red shiso, celery, lettuce, chinese cabbage, kale, parsley, eggplant, onion, daikon radish, and a third sort of cabbage. The fruits are not the apple and grape juice that you might expect, but grapefruit, lemon, pineapple, banana and pear.

Overall it has a tangy-sweet grapefruit and carrot flavor, but there are touches of everything present if you taste carefully.

I bought it as a lark, but Vegesh is a lot better than I expected. I would drink it again. Unfortunately, it is way too easy to swig down like a big glass of juice, instead of the beer-strength cocktail that it is so I will have to be careful!

Posted by kuri at June 23, 2008 06:13 PM