Breath Palette

These are Margaret Josefin Breath Palette, a series of boutique toothpastes.

Toothpaste is something that I don’t spend a lot of time thinking about. There are a couple of brands I prefer and I buy what’s on sale. Now Breath Palette ups the ante with 31 different flavors:

1. Sweet salt
2. Tropical Pineapple
3. Peppermint
4. Fresh Yogurt
5. First Crop Green Tea
6. Rose
7. Monkey Banana
8. Honey
9. Kiwifruit
10. Cafe au Lait
11. Plum
12. Tsugaru Apple
13. Vanilla
14. Indian Curry
15. Strawberry
16. California Orange
17. Kyoto Green Tea
18. White Peach
19. Kisshu Ume
20. Lavender
21. Darjeeling Tea
22. Cinnamon
23. Budou (grape)
24. Lemon Tea
25. Bitter Chocolate
26. Blueberry
27. Caramel
28. Espresso
29. Grapefruit
30. Pumpkin Pudding
31. Cola

Rose, lavender and honey bring to mind hygiene of ancient cultures; maybe they should be applied with traditional twig-brushes. Fruit flavors seem refreshing enough to use. But cola? India curry? Chocolate? Those are things I brush to get rid of…

At 200 yen per 25 gram tube (about the same price as a 160 gram tube of regular toothpaste) Breath Palette is a luxury. This is a product for gift-giving or as a splurge when out shopping with your girlfriends.

If you want to see more (in Japanese) http://www.margaret-jj.co.jp/catalog.html. To buy some for yourself, visit Sony Plaza, Tokyu Hands, Loft, or Keio department stores. Unfortunately for my international readers, Breath Palette does not seem to be sold outside Japan; so pack your bags and come to visit.

Posted by kuri at February 10, 2004 10:43 AM