The heading on the catalog page is "Light Jeaning Style" Eh?

The photos show a mixture of denim skirts, snap front shirts and knit tops. Casual wear. Jeaning style.

Jeans are popular in Japan, as they are worldwide. Best Jeans, a Japanese manufacturer, holds a Best Jeanist contest each year. 2001 will be the 18th annual opportunity to vote for the people you think look best in their jeans. Kimura Takuya, a member of the boy band SMAP, has won for the past five years running and is not longer on the ballot.

All this Japanese jeaning style makes my frayed and faded old jeans seem even tattier than they are.